Freightliner came to Pop Art looking for a way to empower their dealer network and share real-time information across their full portfolio of on-highway, medium-duty and severe-duty trucks. The solution needed to be easy to learn and user-friendly to encourage adoption of the new technology.

Customer interviews, use case testing, UX exploration and native iOS development resulted in an intuitive, easy to use iPad application. Input from Freightliner sales teams around the country proved invaluable in helping Pop Art create an attractive and effective solution. Since that the first version of the Freightliner Sales Tool (FST), we continue to utilize customer feedback and app analytics to optimize FST, iterating high value improvements in order to better serve the dealers that now rely on this sales enablement tool.

General Kinematics was struggling to deliver up-to-date marketing materials and content to their sales reps at critical moments. They were looking for something the sales team could use as they went out to meet potential customers, on site and at trade shows.  “I wanted a centralized content portal they could use in their day-to-day sales process. I tried working with a local individual to build it from scratch, but that was not successful.”

With over 1,200 employees nationwide, WFG struggled to find an efficient, affordable solution to organize a chaotic, growing array of marketing and sales materials. The company was using different platforms to distribute marketing content. Version control issues were rampant. Marketing wanted to take control and tame communications between the teams. “Our sales team pretty much lives their lives on a mobile phone and using a system like DropBox was a challenge. It wasn’t functional for our sales team to access, download and view, and search for things that way.”

BAM! provided the marketing team with a digital asset and data management system that allows users to quickly access, view and download the content they need to perform their jobs more effectively and efficiently. Permissioning and user roles help ensure specific users have quick access to the materials and content that are appropriate for their role and their market. “It is important for our sales teams to feel confident that they can go out to meetings with clients, going from one appointment to another, and pull out their phone knowing they have every asset they need right in front of them. This has created a better connection between the marketing team and the sales team.”

Cestusline produces gloves ranging from basic utility and gardening gloves to oil resistant and anti-vibration technical gloves. Their 80+ product line can be overwhelming for the sales staff, customers and distributors. Cestus saw in BAM! an app they could customize quickly and use to mobilize their sales team effectively. Before BAM!, it was a challenge to train new sales reps. After BAM! was implemented, Cestus started seeing sales reps understanding the product line much faster than they had experienced before. And by onboarding faster they were able to start selling a lot sooner.  “The faster they can learn something, the better they can push their sales numbers higher.”

Even after training, sales reps were only regularly pushing a handful of products because it was hard to remember everything when interacting with clients. BAM! keeps the whole product line top of mind.

“We were having issues with salespeople only pushing 1-5 products consistently and forgetting the other 75. With BAM! they were able to remember more products that might work for a given customer because BAM! kept everything in sight.”

BAM! also helped the sales reps demo better to distributors, giving Cestus an edge over companies who were describing product by phone.

“We started getting new distributors onboard almost every single week by doing online demos of the app. We had not seen that before.”