6 More Great Examples of Brands Leveraging User-Generated Content

It’s well-established that user-generated content (UGC) is among the most effective ways to reach today’s customers. Compared with all other types of media, UGC is considered 50% more trustworthy, 35% more memorable, and 20% more influential on purchase. Previous post: 4 Great Examples of Brands Leveraging User-Generated Content >  As UGC continues to catch on, marketing […]

3 Keys for The Enterprise: Realizing the Promise of User-Generated Content

Taking Control of the Conversation For the enterprise seeking to reach today’s digital audience, user-generated content (UGC) presents a fascinating opportunity. Your organization is already, and will always be, the subject of discussion by customers, candidates, user communities, and employees current and former. Relatively recent advances in technology have freed community-driven content from the phone […]

How to Improve SEO with User-Generated Content

What does Google want?! That’s the question of the year decade, my friend. With Google’s constantly changing algorithms, it’s hard to really know what they’re looking for in terms of search rankings. Do we want better meta keywords? Nah, a thing of the past. How about if we just add MORE pages to our site? […]

4 Great Examples of Brands Leveraging User-Generated Content

User-generated content (UGC) is one of the hottest trends in marketing right now. Top brands around the world are starting to realize that UGC is the perfect medium for creating original, authentic, and compelling campaigns that drive results.   What is UGC, anyways? For the uninitiated, user-generated content refers to any media that was created […]