How to Increase Dealer Engagement Part 1 – Brand and Dealer Alignment

“2020 is the year of the distributor, the year of the dealer, the year of engagement.”  – ancient Chinese Proverb  The bigger the challenge, the bigger the opportunity.  And we certainly face some unusual challenges and uncertainties this year.  One set that persists for equipment manufacturers is how to engage their dealers. How to increase […]

When is the Right Time for Cloud-Based Digital Asset Management (DAM)?

If your enterprise-level marketing department relies on traditional asset management tools, chances are it’s costing you time, money, and sales. In an office environment, employees spend, on average, 25% of their time dealing with content. Personnel work longer and harder to keep track of your presentations, data sheets, case studies, and social media interactions; not […]

Are You Paying Too Much For Marketing Collateral?

In today’s competitive landscape, differentiation is key to running a profitable business … and differentiation is only successful if your customers (and potential customers) get the message. And that’s what marketing collateral is: content that describes your product, and how it’s differentiated, in a language that resonates with the target audience. The Internet has fundamentally […]