Distributors on average spend 4 hours a week looking for sales and marketing collateral. That's RIDICULOUS.
Yet, it's a self-inflicted problem. Marketing teams have made it difficult to find information, otherwise it wouldn't take nearly so long.
Imagine the difference it would make if instead of 4 hours, it took 2, or 1.
It isn't just about having a de-cluttered portal with assets neatly arranged and organized.
It's also about having information that is relevant to the person using the portal.
And there's no better way than helping distributors find what they're looking for than a good search function.
(If you want to see even more features...)
Naturally, distributors want to be able to find information faster. It makes them more efficient. They waste less time.
But an equally important part of the equation is the customer.
Customers HATE it when distributors don't have the answers and "have to get back to them." Making it easier for reps to answer questions on the spot helps customers move faster to the right buying decision.