Why do some OEMs grow and succeed while others just spin their wheels?
Why do some really smart teams fail?
Imagine…your marketing team knowing what materials are being seen and used – so they can create more of what works.
Imagine providing visual selling tools so visually compelling that you make it easier for reps to close deals.
That’s what most OEM sales and marketing managers want, but still a lot of them can’t achieve that.
I noticed trends as to why equipment manufacturers keep failing and I’ve boiled it down to 3 reasons.
- OEMs can’t measure the effectiveness of sales and marketing materials. Even with stellar materials, if they don’t know what is being used, how often and by whom, they have no idea what their dealers actually want and what they should be creating next. They wind up guessing, which wastes time and money they don’t have. And sales gets frustrated.
- OEMs can’t measure the effectiveness of sales and marketing materials. Even with stellar materials, if they don’t know what is being used, how often and by whom, they have no idea what their dealers actually want and what they should be creating next. They wind up guessing, which wastes time and money they don’t have. And sales gets frustrated.
- OEM’s don’t have the tools to educate their sales reps, much less the customer. A few top sales people don’t need any help, but what about everyone else? Sales managers have reps that don’t know the product, and the subpar sales results speak for themselves.
Now, the truth is that these problems are completely avoidable if you just follow the right steps and process and you have the right knowledge.
Maybe they bought a tool off the shelf but no one liked it and after a month or two, it was abandoned.
Maybe they tried to build an app in-house. But they didn’t like the results, which didn’t meet requirements, took too long, and was viewed as a failure.
Here at BAM!, we specialize in helping OEMs finally take control over their sales and marketing content management, in a way that saves marketing time and gets sales RESULTS.
We are a team of technical experts and developers who have fought in the trenches to learn this stuff.
- In month 1, we stand-up your web back-end and mobile app, work with you to inventory your assets and build your ideal folder structure (user-focused or product-focused), and train you and your team on the core tools and permissions management.
- In month 2, your training continues with advanced features like builders for products, the visual navigator, and product comparisons. You will also see how easy it is to get support if you ever need it.
- In month 3, you build out your assets and migrate your data, finish setting up your admins and users, plan your roll-out (pilot program or dealer meeting), and field test to make sure it works just the way you want it to.
Our sweet spot is helping OEM’s manage growth more efficiently, with more helpful marketing and more productive sales.
Following implementation, you will begin to see new efficiencies right away.
Marketing will be empowered to create effective assets by measuring what works.
Phone and email requests for sales and marketing materials will decline, creating more time for making better, more useful materials.
Dealers will finally start getting more of what they actually want.
New sales reps will onboard faster, right out of the gate. And within a few months, sales productivity will increase because reps will have better information at their fingertips.
This process has proven to work over and over again.
So if you are an OEM Marketer or Director of Sales, and your goal is to get more efficient in managing growth in your sales and dealer network, and you want to work with the best people in the world at this, then click the link and sign up for a free strategy session.
On the strategy session, we will dive deep into how you are currently doing things.
We like working with people who are motivated and who are ready to take their business to the next level and are willing to try new things to achieve their goal.I appreciate your attention and focus and I look forward to speaking with you on our call.On the strategy session, we will dive deep into how you are currently doing things.
We learn about what you are currently doing, how you create assets, and how you get them in the hands of your reps. We will also show you our strategies and tactics that have worked for countless OEMs.
Now, who is this for?
The problems we help our clients solve are the BIG, frustrating problems in OEM marketing and sales, so we work best with people who are willing to invest in their company and are serious about growing it. Companies who are willing to do things differently and achieve positive change.
Our sweet spot is with OEM’s who are ready to finally move forward, get rid of daily dysfunction, who believe things can and should be different – and better.
We work with people who understand the stakes of change, who have an idea of what they want, who want to make change NOW. We like working with the real, confident decision-makers.
We like working with people who are motivated and who are ready to take their business to the next level and are willing to try new things to achieve their goal.
Who is this not for?
Well, this isn’t for people at organizations without the will to change. Some organizations say they want change, but aren’t really willing to do the work, measure the results, and keep course correcting to get closer to the target. It’s a process.
This isn’t for OEM’s who are satisfied with the way things are.
This isn’t for people who can wait indefinitely to make a decision, or can’t make a decision – period.
We are the real deal, we have the numbers to back it up, and if you choose to work with us, it will transform your company.
