Earning Mindshare For Your Brand

Will you recognize me? Call my name or walk on by?

One of your biggest problems is earning mindshare from your customers. As I like to remind salespeople, “Billions of potential customers don’t even know that your company and its products exist!” And those that know about you, aren’t necessarily thinking about you, or thinking the right things about your brand.

And the deck is stacked against you:

1. Broadcast advertising (online, print, TV) is too expensive.
2. Your customers have more control than ever — you can guide the conversation about your brand, you can’t control it.
3. Brand-touch points have proliferated. People are suffering from information bombardment and overload. (Just like you, their inboxes are overflowing!)

We are going through a cultural sea change due to globalism, the Internet and the proliferation of on-demand content.

It seems that all of society has ADHD! People filter out advertising. Nobody return sales calls. Even worse, they can’t always get the important things done. Time management seems impossible.

The good news is that your competition has the same problem!

A great interactive agency can help you to take a professional and complete approach to the problem:

1. Messaging: Create messages that are memorable and on-strategy.
2. Visual Design: Reduce the clutter and look great.
3. Interactive Development: Create platforms that let you push a few messages; but above all, let customers pull the content they want on-demand and then interact with you and your brand.

It is times like these that empires rise and fall.

It’s not rocket science, but it ain’t a cakewalk. You need trusted advisors that take the time to understand your business and the markets you serve. You need partners with the passion, talent, time and discipline to lead you with an integrated approach and quickly deliver upon it.

Brands, like humans, face a similar existential challenge. We want to be remembered!

I think Simple Minds said it best:

As you walk on by
Will you call my name?
As you walk on by
Will you call my name?
When you walk away
Or will you walk away?
Will you walk on by?
Come on – call my name
Will you call my name?

The song is all about branding.

Photo Credits as per Creative Commons licensing: Augmented Reality Mobile Phone by Leonard Low.