What are the right metrics to track for your channel marketing content?
There are actually three easy steps for marketers in this segment to improve ROI through better efficiency and effectiveness with analytics - that is, with improved sales tracking tools.
It’s well-known (but still shocking) that 70% of marketing content is never seen. Which means it’s never used. Which means it’s never passed along to customers and it’s never used to educate dealers or distributors and it just falls flat on its face when it comes to ROI.
70% of marketing content is never seen by anyone. Ouch.
The even bigger problem? To add insult to injury, most companies don’t know which 70% that is, because if you did have that knowledge you’d be able to do something about it.
Why is this happening?
Putting these metrics together can be done manually with surveys and soliciting feedback from reps. Or you can automate it with a single source of truth that effortlessly publishes information to a mobile sales app and tracks these numbers for you automatically.
Three are three fundamental challenges that manufacturing marketers confront, which pose considerable obstacles to a smooth and easy process:
To increase efficiency and effectiveness you just need the right metrics, three simple ones.
For information about how to get the right metrics for your company, give us a call today at (800) 479-0822 or schedule a demo